The New Luxury - Louis Vuitton X exhibition in Beverly Hills, Summer 2019

Luxury retail is changing like the entire retail market. Or who would have thought 5 years ago that Haute Couture would work with street wear labels? Today, this is the norm for many large luxury brands, which all target the Millennials.

But it's not only the products and designers that are changing, but also the type of shops and how the brands present themselves.

In Summer 2019 you can visit the exhibition "Louis Vuitton X" in Beverly Hills to have a look, how luxury retail is reinventing itself . On the upper floor of the colourfully designed exhibition there is a pop-up store, too.

See yourself, I attached a few pictures:

More information here, check the links:

https://us.louisvuitton.com/eng-us/articles/presenting-louis-vuitton-x

https://hypebeast.com/2019/6/louis-vuitton-x-exhibition-recap-inside-look-archives

https://www.vogue.com/article/louis-vuitton-x-beverly-hills-los-angeles-party